Brian Lytle is a pioneer in the hemp CBD space. Before getting involved in the hemp industry, Brian was in sales and consulting positions. He admits when he first started in his sales career he was not the best. He was hungry, but he did not have the proper skills to meet his ambition, so he dove into sales programs, communication courses and public speaking programs like Toastmasters, Dale Carnegie, Grant Cardone, and several others.

The skills learned he applied immediately and starting closing sales consistently. Brian was top sales person at the last two companies he worked for. Brian then decided to pursue his passion in fitness and go the entrepreneur route and started his own business then opened and grew a successful personal training company, his understanding of the human body and how it works (our physiology) is what lit his passion for CBD (CBD affects our physiology). It is with the same passion and knowledge that Brian applies these principles to his work with CBD. Over the past 5 years Brian has started two CBD companies that have each grown to upwards of 1 million dollars in the first year. In addition to ownership roles, he has also been involved in manufacturing and distribution of CBD products.