We are going to cover another great way to market your CBD company online. This one can go over very well as long as you are consistent and actually trying to ADD VALUE
The 3rd way to market your CBD product online is…
Email Marketing: Your Best Online Marketing Distribution Tool
Having someone say specifically or metaphorically, “Yes, send me information from your business on a regular basis” is gold in the marketing world. Especially in the CBD Industry with all of the restrictions and limitations. In the online marketing arena, email is a top tool in connecting with customers and increasing sales. Email marketing is a two-part system. The first part is collecting information and the second is staying in touch with those that you collect information from.
You can collect people’s information in numerous ways in the online world. Here are two you can apply today:
- When someone purchases a product online you will receive their contact information. That isn’t them saying “send away” to all your marketing emails, but you can send them follow up emails to keep in touch and even ask them to join your subscriber list. Save yourself some of the hassle though and during the checkout process create a field that has a checkbox asking them to join your email mailing list. Once they do so, it is game on.
- You can create a lead magnet on your website. A lead magnet is typically a piece of digital downloadable content that is in the form of a free report, checklist, ebook, video, etc. In order for someone to get access to this content, what must they agree to do? Give you their email address and contact information with permission to send your regular information. The goal here is not to be sales-y all the time with your information, but to keep them informed, educated, appreciated, and, most of all, entertained.