3 Key SEO Strategies to Increase Organic Traffic for Your CBD Business

3 Key SEO Strategies to Increase Organic Traffic for Your CBD Business

The CBD industry is continuously growing. The growth can be attributed to the consumers’ increasing interest in the benefits of CBD products. Because of the growing demand, more players have joined the market. For a CBD business owner like yourself, this means that the competition is now tighter than ever.

Almost every business in any industry is online nowadays. It’s not difficult to see that the internet is already saturated with CBD businesses, especially as new ones keep on popping up. While you can’t control who joins the competition, you can do measures that will help your business stand out.

If you have a website for your CBD business, you need to leverage SEO to increase organic traffic. Without an effective SEO strategy, your website can easily get buried under tons of other websites and miss the chance of getting your products seen by your target market. Below are some SEO strategies to include in your digital marketing plan.

Choose and Use Keywords Wisely

SEO largely revolves around keywords. After all, they are what users type on search engines to find the information, products, and services they are looking for. Every successful SEO strategy begins with carefully choosing the keywords that you use for your website’s content and other elements. 

You can use tools such as Google Keyword Planner, Ahref, Answer the Public, SimilarWeb, and Alexa. When you search for keywords, it will be wise to use enough long-tail keywords. These are often a question or a part of a question. What’s great about long-tail keywords is that often, they already include one- or two-word keywords and they often come with high search volume but less competition. This means that when you target long-tail keywords, you can respond to the high search volume while getting a better chance at being seen as there is lower competition.

Create Content for People, Not Machines

Gone are the days when keywords are the only thing that matters the most when it comes to ranking in search engines. Now, it’s a must that you create content for the people, not the engines. While your website’s primary purpose is to sell your CBD products, it must also provide other forms of value to the readers. When your audience sees your website or business’s value, it will be easier to convert website visits to sales.

How can you do this? One way to start is to establish a high-quality blog that can relate to your audience. Through blogging, you can provide a comprehensive answer to the questions typically asked by your target market, such as what are the benefits of CBD? Where to buy CBD oil? How to find a reliable CBD supplier? And when you provide the information that your readers and customers need, they will see your business as a reliable authority in the matter. 

Furthermore, Google loves websites that provide high-quality and relevant content. So, when you take your content strategy seriously, you are not just appealing to readers, but to the search engines as well.

Backlinking is Still In

Backlinking is possibly one of the oldest organic SEO strategies out there and it is still effective until now. Backlinks are also known as one-way links, inbound links, and incoming links. They refer to links on your website that are posted on another website. A website that gets sufficient backlinks is deemed reliable and relevant. Getting linked to by a popular website with a high domain authority also increases your chance of being seen.

How does this work? Typically, you can reach out to a popular website’s webmaster to find out how you can collaborate and get them to add your links to their content. Another way is to submit guest posts. However, you should see to it that you collaborate with websites that are directly or somehow related to your CBD business. For instance, you can check out alternative medicine or holistic wellness websites.

 

Indeed, there is a lot to SEO for CBD and these are just the basics. If you’re still unsure how to get started, this is where asking assistance from CBD marketing professionals come in. Get in touch with us to learn more about how you can properly and effectively promote and market your CBD products.

To set up a discovery call go here https://calendly.com/brianlytlecbd

 

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