In this short video I cover what an Avatar is and why it is important to know who your Avatar is. An Avatar is important for any business but especially us in the CBD industry. Whether you are a business owner or executive, a sales person or in marketing it will benefit you tremendously to know your Avatar. You will save months if not years of headache by doing so. If you are selling CBD you know that a 1000mg tincture can be used by MANY people. Although it would be nice to have everyone using and buying your product it isn’t realistic and is the path of MOST RESISTANCE. It is best to be hyper focused than broad and unfocused. In short an Avatar is your “ideal” customer. The person that wants and needs what you offer. I have created a worksheet for you to create or refine your Avatar.